Too often, we’ve found proposals for work are little more than a thinly veiled statement of capabilities. Practically any team can produce video and graphics, post on social media, build email campaigns, and launch websites.
Our perspective? The distinguishing feature should be vision, the ability to express that vision creatively, understanding an organization’s strengths and weaknesses, and ultimately turning all of that into tangible progress toward goals.
Our digital audit is at the core of alignment between you and us. It’s an opportunity to think deeply about how your organization currently shapes perception, and how it should change to be more effective in the future.
We see three key benefits of working this way:
- Establishes Trust: Helps us mutually understand how the other works, thinks, and executes.
- Transparency: We never shook the math class requirement to “show your work.” We strongly believe in working openly, and the digital audit is the shortest path to showing high-quality work from our team.
- Builds Relationship: You get to know our team, and we get to know your team through this process. This is the foundation of a great, enduring partnership.
The audit is an analysis of your organization across five lenses, with reporting on performance and opportunities in each: Messaging, Creative & Production, Calls to Action, Targeting, and Technical. These categories comprise the spine of any strategic communications effort.
The process requires about two to three weeks of work on our part. In addition to a written summary, we conduct an hour-long presentation of our findings. The summary and presentation are sent to you.
Most importantly, these findings are the necessary pretext for a meaningful, highly relevant proposal in which we can make specific recommendations. And, ultimately, if the organization decides to go no further, the digital audit is a valuable playbook for what requires improvement and opportunities for growth.
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